This article looks into the recently released docufilm 2040. If you haven’t already seen it, I encourage you to do so as it is a very good documentary on climate change. I have left a link to the trailer below.

I liked it for a number of reasons. Firstly, they packaged the documentary, which is about a complex scientific subject into a story. People have a natural affinity with stories. They make subject matter relatable and easier to remember. Those who seek to spread half truths and misinformation about climate change regularly use stories to further their agenda. It is only right that this is opposed by equally eloquent story telling by those who wish to promote action to reverse global warming.

Secondly, I liked that it was positive and optimistic. However bad the situation is, telling everyone how dreadful the situation is wont corral people into action. You have to tell people that the future will be much better than what we have now, that their lives will be far superior and that everyone will benefit when there is no longer environmental destruction taking place.

Thirdly, I Liked that they grounded most of the future scenarios in the research that Project Drawdown first released in 2017. I have been a big supporter of this initiative from the very moment I heard about it. It is important to quantify which solutions can reduce and store the most amount of greenhouse gasses in this critical 30-year period. To influence influential decision makers, these solutions need to be accompanied by financial data. Money talks, and it doesn’t matter how worthy you think your solution is, if you can’t back it up with figures, it will likely not get funded.

I think more people need to know about Project Drawdown and if they did, it’s impact could be transformational. I dedicated a whole section on my website to it and you can find a link to this below.

Project Drawdown

What you need to know

This article looked into the recently released docufilm 2040.

I thought it was a really good documentary that has the potential to have crossover appeal and pique the interests of mass audiences. This is no small feat for a documentary about climate change.

Thank you for reading,

By Barnaby Nash

Please share your thoughts in the comments section below, or reach out to me on social media. What do you think needs to be done to engage mass audiences on climate change?

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I can be reached on LinkedIn and on Twitter @FollowBarnaby

P.S.

If you liked this article, please share it with your networks. Likewise, if you watch 2040 and you find it interesting, make an effort to tell your friends, family and co-workers about it. Word of mouth endorsements are incredibly powerful.